Contemporary Crafted Textiles
Anokhi is distinguished by its prints and sense of designs, range of colours and product quality. For over 40 years, Anokhi's ideals have been those of conservation and development, through the input of design, marketing and project funding. The Company is well known as an alternative role model for good business practices, and the ongoing revival of traditional textile skills.
Anokhi's roots lie in Jaipur, a city whose founders were enlightened patrons of the arts and crafts. Skilled craftsmen were invited to settle here and were ensured a secure livelihood. In the Jaipur tradition, Anokhi tries to maintain an open and honest relationship with its craftspersons. It helps them to work in conditions of their own choosing and commits itself to providing them with sustained work.
For many years, Anokhi has also been developing products in specialised areas such as appliqué, embroidery, patchwork and bead work, which now constitute a significant part of its product range. Together with garments - Indian and Western in design - home textiles, sarongs and accessories, Anokhi offers a diverse and colourful selection of products.
In an attempt to maintain the highest standards of quality necessitated by its customer profile world wide, all the fabric procurement, finishing, checking, and packaging is done at Anokhi's office at a farm on the outskirts of Jaipur. Anokhi has a state of the art work unit, with more than 200 sewing machines, dry cleaning plants, and checking and packaging units. The company deals with more than ten different printing units and two dyeing units which have largely hereditary practitioners of their respective craft.
Anokhi has three hundred employees working on its premises at Jaipur and another fifty who work at the Anokhi stores in Jaipur, Delhi, Mumbai, Bangalore, Kolkata and Chennai. In all through its activities, Anokhi provides a livelihood for more than a thousand people.